The Active Network Acquires Education Market Leader Blue Bear Software
06/19/2007 |
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Acquisition Of Blue Bear Provides Active Access Into K-12 Segment Of Education Market
SAN DIEGO, CA – June 15, 2007 – The Active Network, Inc. (Active), a company that delivers software technology and marketing solutions for community service organizations, today announced that it has acquired Blue Bear Software (Blue Bear), a premier provider of fund accounting, point of sale and activity tracking software for education institutions and organizations.
Blue Bear brings over 15 years of experience providing easy-to-use fund accounting software for school-based bookkeepers and finance clerks to manage student body and internal fund accounts. Focusing their efforts in the kindergarten to 12th grade segment of the education market, Blue Bear offers its Tracks, SchoolBooks and TexTrack products as well as its services and expertise to over 2,700 schools nationwide.
“The integration of our software packages with Active’s expertise in online transactions will allow us to expand our product offerings and enter new segments of the education market,” said JB Leep, president of Blue Bear Software. “Together we will continue developing a comprehensive product portfolio filled with easy-to-use, feature-rich content tools that schools and education organizations can utilize.”
The acquisition aids Active’s efforts to further expand their position in the K-12 and higher education segments of the education industry. It will also provide Blue Bear customers additional operating solutions and marketing tools to improve their daily operations, customer service and revenue streams.
“Blue Bear comes to Active with extensive knowledge of the education landscape, a wealth of resources, and years of experience designing functional software packages,” said Alex Barnetson, senior vice president of The Active Network, Inc. “The acquisition will allow Active to leverage the technology, experience and market presence of Blue Bear and expand our position in the education market.”
To learn more about Active’s marketing services and operations solutions for all education institutions and organizations, visit http:// www.activecommunicaites/en/edu or http://www.bluebearsoft.com.
About The Active Network, Inc.
The Active Network, Inc., based in San Diego, Calif., provides application services technology and marketing access to community service organizations, and is a leading online community for active lifestyles. The company’s solutions help sports and community service organizations improve customer service capabilities, increase revenues, and reduce the cost and complexity of managing and marketing activities and events. Its full service marketing and promotions agency, Active Marketing Group, brings direct knowledge, insight and access to active and on-the-go consumers. Through its Web properties, www.Active.com, www.eteamz.com and www.ActiveGolf.com, The Active Network provides consumer services and resources that support participation in healthy lifestyles. For more information, please visit www.TheActiveNetwork.com or call 1-888-543-7223. |
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